Tis, the buzzword on the tips of everyone’s tongue for years now. What is it? Nobody really knows for sure except that everyone wants in on the action. How novel.
Having successfully managed public profiles of brands and corporations on Facbook and Twitter for years now, we think we have a pretty good handle of what it is you don’t need, and that is a “me too” soulless approach. If we can see right through that drivel then so can your customers.
Instead, what we believe social media is all about is an opportunity… to use, to improve, and flaunt the strengths of your company culture to the world.
Social Media done right means: improved image, better culture, stronger brand, more confident posture, and an identity to be proud of.